Tuesday, 3 May 2011

Main Post 12.3

What kind of media institution might distribute your media product and why?


Our production company is Kings Langley Productions, and we specialise in crime films. Relapse is a middle age crime film – we have incorporated our knowledge of crime films and the middle age men media consumption to create this niche British film. A similar British production company is Coffee Films. They produce feature and short films. . Coffee Films shoot on film, with a low budget. Like Coffee Films, we are aiming to reach fans of the crime genre, at the same sort of age.

Our film focuses on the lives of men resorting to crime because they cannot get the money- their lives have not been the happiest, and the action is fast paced. Therefore I think our film could attract a Hollywood company used to distributing crime films, because their target audiences, or audiences that recognise their brand name, are similar to ours .
MGM distributed Another Thin Man, The Beast of the City and other crime films. Their target audience is mostly middle aged men. MGM is experienced in distributing to this audience group, rather than teenagers and older women.
On the other hand, Contender Films (distributing both films in cinemas and on DVD)  is a British distribution company which has released similar films to ours. This means that they have experience targeting our audience. Also, as they have recently been acquired by Entertainment One, they have funding available and are linked to other companies which would help them to distribute to a larger audience. 


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