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Due to compression rates on youtube, our video became out of sync. Our teacher will send you a syncronised copy.

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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



For the final segment of my evaluation I have been asked to look at things that could have been improved in regards to both my preliminary task and my final opening product. To do this, I will split the evaluation into three areas: Camera, Editing and Planning.

Camera

In regards to the camera work, my first point would be that we have made a significant improvement in the framing of our shots, below you can see the contrast between two  scenes - one from our preliminary shot, the other from our final edit and see the progress we have made :

The screenshot from our preliminary shows amateur framework setup, for a small amount of time during that scene, all that could be seen was a large amount of headroom. However on the shot underneath, from our final product - there is an improvement in frameworking, the shot shows both a small amount of location and the protagonist in equal light, highlighting the two most significant things about the scene clearly.

Editing

Whilst watching the two videos, I believe as a whole the editing on our final product was much more cleaner, and flowed better than the prelim. Whilst watching the two clips side by side I see significant improvements in the overall looks in regards to the production value, and effort put in to make each clip look like a professional output. The preliminary video was almost entirely composed of diagetic sound, that seemed to alter between different levels, bringing down the quality of the pieces sound. In contrast our final piece had a soundtrack played over the top, giving the piece more quality
Planning


Before any of those areas above could be covered, the stage of planning had to be initiated. Overall i think that this in fact is the most important stage.
Our planning of our prelim was almsot non-existent. It was just a simple case of coming together as a group, and devising our plot and suggesting to each other variations in camera angles that we could use to make our piece better.

Our final product took a much different approach. We were determined to make the perfect piece, which resulted in alot of arguments between peers at the beginning, but our work ethic overshadowed this and we came past it to enter the research stages. For this I researched into other successful films in the specific niche we were aiming for. Detailed storyboards were also made this time around to really justify and put in prespective the plot of our final piece.

While planning we had to pitch our ideas, get feedback from our proposed plot and watched various videos on YouTube to see ways of making a good movie great in terms of editing after our finish product had been filmed.

Conclusion


In conclusion I regard our work a success and the whole process helped me to gain a greater knowledge of the subject.

Main Post 12.6

What have you learnt about technologies from the process of constructing this product?

Moodboard illustrating all of the technologies you have used in your production and blog.

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How did you attract/address your audience?



A unique selling point (USP) of our film is the dynamic setting and action on screen. Most british films would not feature a high level of violence that our film contains, this is much more conventional in American films, rather than British films. Our idea to use the ending of the film at the begginging is also a unique selling point, creating a sense of mystery around the actions that occured before and attracts the audience to watch the film right to the end to see why these events occured.

Our audience feedback came back mostly positive. The key element the audience liked and responded well to, was the various camera angles used to present the running sequence. When viewing our rough cut, our audience did not respond well to the silence of the opening and the name of the film. Therefore we have rectified these issues.

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Who would be the audience for your media product?

The target audience for our film is mainly middle aged white British males between the ages of 22-50. As our film is in the genre of crime, I believe that it will attract an older audience as it is for a more mature person as their would be a lot of swearing and violence in the film and wouldn't be for the faint hearted. I believe it will also be more of a film for the working man class, not so much middle class as it is not a the most intellectual film around, however some may still enjoy it and watch it.

I have comprised a fictional person, and have put together a selection of pictures of things that would relate to his life. 

This is George Hanson, he is your average working class man. He works as a builder, doesn't like his job, but it pays the bills. He supports Chelsea and goes to watch them every home game. He enjoys a drink with his mates down the pub every Saturday night. Also likes to go to the cinema with his wife on the rare occasion.

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What kind of media institution might distribute your media product and why?



Our production company is Kings Langley Productions, and we specialise in crime films. Relapse is a middle age crime film – we have incorporated our knowledge of crime films and the middle age men media consumption to create this niche British film. A similar British production company is Coffee Films. They produce feature and short films. . Coffee Films shoot on film, with a low budget. Like Coffee Films, we are aiming to reach fans of the crime genre, at the same sort of age.

Our film focuses on the lives of men resorting to crime because they cannot get the money- their lives have not been the happiest, and the action is fast paced. Therefore I think our film could attract a Hollywood company used to distributing crime films, because their target audiences, or audiences that recognise their brand name, are similar to ours .

MGM distributed Another Thin Man, The Beast of the City and other crime films. Their target audience is mostly middle aged men. MGM is experienced in distributing to this audience group, rather than teenagers and older women.

On the other hand, Contender Films (distributing both films in cinemas and on DVD)  is a British distribution company which has released similar films to ours. This means that they have experience targeting our audience. Also, as they have recently been acquired by Entertainment One, they have funding available and are linked to other companies which would help them to distribute to a larger audience. 


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How does your media product represent particular social groups?